Friday 9 October 2015

Three Tips to become an Expert in Sales Lead Generatio

The moment the son announced his new job with a top notch sales company, the father beamed with pride. His long forgotten dream has been made into reality by his only son. Together the family enjoyed the moment over a peaceful dinner and some sweets. Later as the women of the house retired after a hectic day, the father and son got up together for a small talk in their study. Unlike a daddy dearest, the father addressed his son with respect and helped him to ease his nervousness by suggesting him simple tips to become a sales expert. According to him, the three main aspects that a sales recruitment firm looks in an aspiring candidate appearing for a sales job interview are:

Communication and campaigning

To generate leads and create prospective customers, a sales representative has to have a clear vision of where to campaign and how effectively communicate their business across the media. There are plenty of options today like email marketing, Internet marketing, campaigning through social media etc. A representative must be adept in using all these modes effectively in their favor. Also they must have an uninterrupted communication skill which spells magic all over.

Capture leads

Once leads are identified, the sales representative must use tools like lead magnets to capture leads. These tools help the leads to understand the underlying business plan and can even Kindle their interest to try out the venture all by themselves. Thus a salesperson must be ready to capture potential leads anywhere and elsewhere irrespective of location.

Call to action

The third and final aspect that a firm looks in a sales representative is their call to action. This refers to their alertness and quickness with which they convince a lead to become a customer. The sales representative should guide the lead in such a way that they are presenting solutions to the customer's problem in a practical and understandable way. This will help the lead and they will feel connected.

With these three qualities, any aspiring representative can become a full fledged expert lead generator. Stating these facts, the father observed his son becoming more confident and positive in outlook. He nudged his son and wished him all the best to take up the job as a challenge and win over it. After all sales is all about convincing the customer and winning the deal!

Steps Followed by Leading IT Recruiter Companies to Hire Freshers

Have you heard of mass recruitment drives? If you have then you must know that this is an event that is organized by famous IT recruitment firms where in freshers are hired in bulk by leading Multi-national companies. With so many projects across various locations, these fortune 500 companies are in constant look out for freshers. But ever wondered why these companies hunt for freshers? The reason is simple. Freshers are like fresh clay who can be molded the way the organization wishes. The company need not spend much time in educating these ignited minds as the young girls and boys are much advanced. Also the salary expenditure for a freshman is very less compared to hiring competitive experts with numerous years of experience. Hence many companies hire freshers for which they request the help of third party recruitment partner. Generally while hiring a fresher for an IT job, there are few steps which these recruiters follow religiously, These are mentioned here as follows:

Aptitude test

This is the first phase in which recruitment firms filter the candidates. They conduct a written test with general aptitude and mental mathematics questions. These are conducted to test the alertness and smartness of the candidate.

Group Discussion

The candidates who clear aptitude test undergo a group discussion test where in they are formed into groups and asked to discuss on a topic. This tests the communication skill, body language and ability to lead a team in a candidate.

Personal interview

The third round is the personal interview. It could be purely technical or Human resource oriented based on the assessing company. At times there could be multiple level of interviews with increased hardships which candidate has t clear and secure a place for himself.

Salary quiz

Upon clearing all the technical tests, the candidate sits with the HR and gets to discuss his expected salary and further questions. This is the last but not the least step which is a very important determinant.

In every step, the recruitment firm assesses the intelligence, problem solving capacity, leadership, adaptability and most importantly the ability to work in a cross cultural environment of the candidate and pass their valuable inputs to the company who wishes to hire freshers. Based on this input and another round of personal interview, the candidates are selected and given offer letter – a gateway for their bright future.